馬爾地夫迎來2020年以來首個由香港直飛馬爾地夫的航班

馬爾地夫行銷及公關公司（MMPRC/Visit Maldives）迎來2020年以來首個由香港直飛馬爾地夫的航班。的到來HX791航班從香港國際機場起飛，載著遊客從這個市場飛往馬爾地夫。

The tourists were greeted with the traditional BoduBeru; a vibrant cultural performance, and presented with a special gift pack, including flowers. This celebration marks the return of tourists from Hong Kong Airlines to the Maldives, a significant event since the onset of the global pandemic. Dignitaries attended to the event includes, Ambassador from People’s Republic of China to the Maldives, H.E Ambassador Ms. Wang Lixin, representatives from The Ministry of Tourism, Maldives Airports Company Limited (MACL), Maldives Immigration, Maldives Customs Service, along with government-related enterprises & tourism associations in the Maldives.

中國長期以來一直是馬爾地夫旅遊業最重要的市場之一。 2023年1月18日恢復從中國飛往馬爾地夫的直飛航班，標誌著全球Covid-19大流行導致邊境關閉導致的三年中斷的結束。 2020年之前，中國市場一直位居馬爾地夫入境人數榜首。去年，馬爾地夫接待中國遊客超過187,118人次，穩居馬爾地夫三大客源市場之一。自邊境重新開放以來，入境人數穩定上升。

香港仍然是該地區的重要市場。預計與香港的直接連接的建立將有助於入境人數的持續增長。

MMPRC consistently promotes the Maldives as the top destination in the Chinese market through strategic marketing activities. In 2023, MMPRC conducted successful joint online promotions and familiarisation trips. Notably, Maldives achieved its highest-ever tourist arrivals last year, surpassing 1.8 million tourists. Furthermore, the Maldives secured the prestigious title of ‘World’s Leading Destination’ for the fourth consecutive year at the 2023 World Travel Awards. MMPRC was honoured as the ‘World’s Leading Tourist Board’ for the second consecutive year. Adding to these accolades, the Maldives received the newly-introduced Global Tourism Resilience Award for its capacity to recover swiftly and thrive after disruptions. These victories signify a remarkable triumph for the Maldives’ tourism sector, underscoring our destinations’ outstanding position in the global tourism landscape and the enduring appeal of the Sunny Side of Life to travellers worldwide.

MMPRC 今年為中國市場準備了一系列令人興奮的活動，包括線上學習活動、中國領先應用程式的數位促銷、戶外行銷活動、聯合促銷活動、熟悉之旅、社交媒體活動以及積極參與展會和展覽。中國市場航班的恢復和針對性行銷活動將為馬爾地夫旅遊業帶來正面成果，鞏固馬爾地夫作為中國遊客心目中首選旅遊目的地的地位。

搜尋飛往 馬爾地夫 的航班