Visit Maldives has welcomed the ï¬rst direct ï¬ight from Fujian Province, China, to the Maldives. A special ceremony was held today at Velana International Airport to mark the joyous occasion, commemorating the arrival of Xiamen Airlines ï¬ight MF8017 carrying tourists from the Fujian Province to the Maldives.
The tourists were greeted with a vibrant traditional BoduBeru performance, and presented with a special gift pack, including ï¬owers. Dignitaries attending the event included the Ambassador of the Peopleâs Republic of China to the Maldives, H.E Ambassador Wang Lixin; and representatives from the Ministry of Tourism; Maldives Airports Company Limited (MACL); Maldives Immigration; Maldives Customs Service; and other government enterprises and tourism associations in the Maldives.
China has long remained a crucial market for the Maldives tourism industry. The resumption of direct ï¬ights from China to the Maldives on January 18, 2023 contributed generously to tourist arrivals last year, with over 187,125 tourists from China visiting the Maldives, solidifying its place as one of the Maldivesâ top three source markets. Notably, earlier this year on January 19, we welcomed the ï¬rst direct ï¬ight from Hong Kong to the Maldives since 2020, which has contributed to a signiï¬cant increase in Chinese visitors to our destination. Maldives also achieved the milestone of highest number of tourist arrivals in a single day on February 12, 2024. On that note, the surge in tourist arrivals is attributed to the growing number of tourists from China, reclaiming its position as the leading source market to the Maldives.
MMPRC透過策略行銷努力,不斷將馬爾地夫打造成中國市場的首選目的地。去年,馬爾地夫的遊客人數達到了歷史最高水平,超過 180 萬人次。 MMPRC 已計劃了許多
今年針對中國市場的活動包括線上學習活動、中國領先應用程式的數位促銷、戶外行銷活動、聯合促銷活動、熟悉之旅、社交媒體活動以及積極參與交易會和展覽。
The inauguration of direct ï¬ights from the Fujian Province to the Maldives and the targeted marketing activities in the Chinese market will undoubtedly contribute positively to the Maldives tourism industry, and further enhance the Maldivesâ position as the top-of-the-mind destination for Chinese travellers.