Xiamen Airlines inaugura voli diretti dalla provincia del Fujian alle Maldive

Visit Maldives has welcomed the first direct flight from Fujian Province, China, to the Maldives. A special ceremony was held today at Velana International Airport to mark the joyous occasion, commemorating the arrival of Xiamen Airlines flight MF8017 carrying tourists from the Fujian Province to the Maldives.

The tourists were greeted with a vibrant traditional BoduBeru performance, and presented with a special gift pack, including flowers. Dignitaries attending the event included the Ambassador of the People’s Republic of China to the Maldives, H.E Ambassador Wang Lixin; and representatives from the Ministry of Tourism; Maldives Airports Company Limited (MACL); Maldives Immigration; Maldives Customs Service; and other government enterprises and tourism associations in the Maldives.

China has long remained a crucial market for the Maldives tourism industry. The resumption of direct flights from China to the Maldives on January 18, 2023 contributed generously to tourist arrivals last year, with over 187,125 tourists from China visiting the Maldives, solidifying its place as one of the Maldives’ top three source markets. Notably, earlier this year on January 19, we welcomed the first direct flight from Hong Kong to the Maldives since 2020, which has contributed to a significant increase in Chinese visitors to our destination. Maldives also achieved the milestone of highest number of tourist arrivals in a single day on February 12, 2024. On that note, the surge in tourist arrivals is attributed to the growing number of tourists from China, reclaiming its position as the leading source market to the Maldives.

MMPRC promuove costantemente le Maldive come destinazione principale nel mercato cinese attraverso sforzi di marketing strategico. Lo scorso anno le Maldive hanno raggiunto il numero più alto di arrivi turistici di sempre, superando 1,8 milioni di visitatori. MMPRC ne ha pianificati numerosi

attività per il mercato cinese quest'anno, tra cui una campagna di e-learning, promozioni digitali sulle principali app cinesi, iniziative di marketing all'aperto, campagne promozionali congiunte, viaggi di familiarizzazione, campagne sui social media e partecipazione attiva a fiere ed esposizioni.

The inauguration of direct flights from the Fujian Province to the Maldives and the targeted marketing activities in the Chinese market will undoubtedly contribute positively to the Maldives tourism industry, and further enhance the Maldives’ position as the top-of-the-mind destination for Chinese travellers.

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